Fujifilm 8-16mm Lens Advert

Overview

This is the third film I produced for FujiFilm, this time promoting their new 8-16mm lens. The 8-16mm is an ultra-wide-angle lens, offering sharp detail across the entire frame, making it perfect for landscape photographers.

Approach

Rather than featuring Fuji talking about the benefits of their own kit, we decided to speak to a professional photographer to see what he made of the lens.

Mark is an award-winning landscape photographer and writer based in the North of England close to the Lake District. We spent several days with Mark scouting locations to shoot, and came up with a plan to maximise shooting times on the days available. The result speaks for itself.

Results

The marketing team at Fujifilm were very happy with the film, and further distributed the edits to their Japanese market.