Overview

Tribe Cycle is part of Tribe Yoga. They wanted a promotional video to showcase their new high-energy spin class.

Approach

After checking out the cycle class, it became very clear that we needed to produce a film which reflected the upbeat vibe of the class. I knew early on it was going to be a fast paced and fun edit. We spent the afternoon filming a couple of classes and captured a large variety of shots, both handheld and on the gimbal, to give us flexibility in the edit.

Promotional Film Results

Tribe Cycle shared the film widely on their social media platforms and used the video to promote a new offer to encourage people to join, achieving a great sign up success rate.